A probono PR initiative to help non-profits share stories and spark change
Amplifying the Voices of Meaningful Causes
Through Probono PR Efforts
Amplifying the Voices of Meaningful Causes
Through Probono PR Efforts
At PRojectGood, we believe that stories have the power to drive meaningful change—but only when told with purpose and impact. This independent initiative was founded to help charities and non-profits amplify their voices and secure the right partnerships to scale their impact.
To ensure our support goes to causes that create sustainable, measurable change, we use the PRojectGood Impact Barometer, a proprietary framework that evaluates each project against key impact metrics and alignment with the United Nations Sustainable Development Goals (SDGs).
While PRojectGood operates independently, we are supported by a network of PR practitioners, corporate partners, and creatives committed to using their expertise for social good. Our goal is simple: to help the right stories reach the right audiences and create real-world impact.
Crafting press materials, securing media interviews and leveraging media platforms — from print and broadcast to digital — to amplify visibility and credibility of your initiative.
Facilitating meaningful connections with potential sponsors, donors, collaborators and stakeholders who align with your values and mission.
Amplifying your initiative or cause through media outreach — including inviting journalists to events, coordinating press conferences and generating editorial interest to expand reach and impact.
Developing strategic messaging and engaging content for high-impact social media campaigns that build awareness, encourage action and foster community support.
Who runs PRojectGood?
PRojectGood is an independent initiative supported by a network of PR professionals and volunteers committed to driving social good.
Are services completely free?
The services are provided pro bono for eligible charities. However, we do not cover third-party expenses such as venue rentals, printing or paid advertising.
Can individuals apply or is this only for organisations?
We primarily work with registered non-profit but we’re open to impactful grassroots initiatives too.
Copyright © 2025 My Project Good
All Rights Reserved.
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